Dominion Theatre London

Dominion Theatre

Gamko Flexbar

The Dominion Theatre in London’s West End is one of the Capital’s oldest and bestloved theatres.

From its Tottenham Court Road home, the theatre has been open since 1929. In 2014, Dominion’s 85th year, the historic site closed its doors to the public, to allow extensive renovations to begin so that it would attract even more customers.

Part of this modernisation and renovation project included the transformation of the theatre’s former Royal Variety Bar, turning this prime space into a series of function suites, now called The Royal Rooms and the front-of-house bar.

Dominion, owned by the Nederlander Organisation, worked closely with Gamko UK to ensure the back bar area, its refrigeration, and bottle coolers, were all in keeping with the Theatre’s rich heritage, and sympathetic to the theatre’s original architecture and features - choosing the brand’s new Flexbar range to fit-out this unique space.

Dominion refurbishment fact file:

• The refurbishment of the Dominion took 28 days to build with 75,000ft of scaffolding tubes, surrounding the entire building, and within the auditorium

• The refurbishment included the entire auditorium, front-of-house, lighting rig and orchestra pit areas

• 400 gallons of paint were used to cover every surface internally and 4,814m2 of carpet laid

• The entire project cost £6million and re-opened in September 2014. It is now one of the most technologically advanced theatres in London’s West End.

Designed to meet the demands of any bar design, the Gamko Flexbar configuration used at the Dominion was chosen following detailed consultation.

Martin Toms, Product Manager from Gamko said: “The new bar area had to allow staff to quickly serve cooled drinks during performance intervals which requires fast service in short bursts of time,
making access a key priority. “The bar has to operate efficiently with minimal disruption during operation.

Throughout the consultation we worked closely with the Dominion team, explaining the operational advantages that can be gained from minimising the amount of machine units (compressors) and front accessed service which removes the need to empty or move the bottle cooler should access be required. Flexbar was the obvious solution.”

Richard Kiernan, Building Services Manager at The Dominion said not only was access a priority, but energy efficiency should also be factored in. He said:

“Gamko UK were very thorough in their consultation. They had a full grasp of our requirements and our design priorities as required with this type of detailed renovation, and understood our desire to keep running costs and energy-use down,
 suggesting a multiple door solution, to answer this need.

“We received detailed designs for each bar, in order that we could confirm dimensions, overall capacity and plenty of options to make changes way before any product arrived on site.

“We chose Flexbar because it could be tailored to our exact needs, with clean lines which are in keeping with the theatre back-drop without losing any operational space.